In the end, “NUTS!” is a very simple and direct web page. It conveys the sales message in such a way that even a casual web surfer can absorb it at a glance--and just maybe, click through to the targeted web page for a sale or for additional information. Likewise, the banner stands out from the crowd to surfers on a busy traffic exchange and elicits enough curiosity to "get the clicks." I enjoy using the Adobe tools for projects like this one. Furthermore, I always have fun using the tools.

For a little R&R after launching the sales campaign, I re-opened nuts.ai in Illustrator. I created a new background layer and filled it with a colorful gradient, using the Gradient Tool. From the Stroke palette, I created a 9-pixel “frame” around the artwork with a black, Miter-Join stroke. I exported the file as nuts.tif and printed the file onto Velvet Fine Art Paper. Web pages like the “NUTS!” web page can make wonderful posters. You can see an image of this poster at Select Digitals: Poster-1.

A Poster of “NUTS!” on a cream background can be seen at Select Digitals: Poster-2.

Your comments are always appreciated. You can send them to Royce at Select Digitals.

© Copyright 2007-2012 by Royce Tivel. All Rights Reserved.